McDowell County, NC Destination Branding & Marketing Plan
McDowell County is well-endowed with the mystical wonders of the Blue Ridge, yet their department of tourism was in need of a brand strategy to leverage this compelling story. And DbD delivered it. The “Blue Ridge Mountain Wonderland” is an innovative, outdoor-driven identity capable of attracting a new generation of outdoor travelers, and providing a perfect platform to showcase their abundant tourism resources, such as Lake James, the Catawba River, the Blue Parkway and Pisgah National Forest.
Marketing Plan
Commercial Video
Custom Photography
Brand Application
