Along the southern border of Virginia lies a four county region known for it’s sprawling pastures, rolling hills, streams, lakes and even mountains. Tucked into that landscape are cities and towns which capture the heart of this mostly rural region and display it proudly.
DbD was called upon by the West Piedmont Council of Governments to create a brand and a corresponding campaign which would highlight this region, its people and unique charm. In response we created “Life In SOVA”, a campaign to give identity to Virginia’s West Piedmont as they rose to overcome the unique small town challenges created by the Covid-19 pandemic.